When we are out doing our ACTIVE thing, we have a lot of thoughts going through our minds - “how’s my pace”, “am I nearly done”, “am I holding this pose as long as last time”, “is this hill ever going to end” and a range of other random thoughts.
However, we don’t always give much thought to the performance side of our head + neckwear, but considering the technical side of ACTIVE accessories makes a difference to the entire exercise & adventuring experience.
There is so much technical fabric jargon out there these days, so how do you make out the difference between Supplex and Coolmax or the importance of Max-dri Technology over the use of Liquid Titanium Fabrics? Also, why do some people prefer the use of natural fabrics over synthetic? It is a minefield out there, it seems that every performance fabric is offering some kind of different benefits such as waterproofing, UV protection, odor detouring, antibacterial, quick-drying, body temperature cooling or heating, etc.
As you get to know us better and we get to know you, we aim to make the technical side of the performance fabrics we use transparent and easy to understand. Because sometimes you can get lost in a world of technical jargon and fancy flow chart diagrams when all you want is the simple low down to make fun informed decisions.
Go out there and #findyouractive and become an #everdayadventurer
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