by Jo Demmler August 25, 2019

Red Dust Active is about providing technical, fun, functional and stylish active head + neck wear, so you are able to focus on your ACTIVE and enjoy those amazing post-workout endorphins and all the other benefits that come from exercising and adventuring.

And I'm Jo! Co-Founder of this little company of ours, Red Dust Active.

I'm really excited to be sharing with you, over time, stories of everyday adventurers (women like you and me) getting outside their comfort zone to follow their ACTIVE dreams. 

Exercising and adventuring are different for everyone and each of us has our own unique and personal goals. Adventures don’t have to be ridiculously difficult to be awesome and we are hoping to showcase this in our "I Found" blog posts - everyday adventurers out there finding their active.

Reading and exploring what others have "found" will hopefully inspire you to step outside your comfort zone and encourage you to take those first steps to become your own #everydayadventurer.

We also look forwarding to showcasing your "I Found" story, as your story may be the one to inspire someone else to find their ACTIVE.

Over the years (many many many years), through being ACTIVE, I have found, learned and discovered so many things:

  • I have made life long friends,
  • I met (found) my husband,
  • I have discovered that the hardest part sometimes is just stepping outside the door,
  • I learnt that I love those post-exercise/adventuring endorphins,
  • I also learned that I am not the biggest fan of getting up early in the morning,
  • I found that my happy place is being outside in the great outdoors. It can change any grey mood to one of pure bliss,
  • I have discovered I am capable of more than I thought possible.....

I have found, learned and discovered so many different things over the years and I can't wait to explore and discover more. 

Also, through different periods of my life, I have found and been drawn to different ACTIVE journeys and adventures, depending on the circumstances in my life at the time.

I am also looking forward to sharing my "I Found" moments with you over time and they turn out to be a bit eclectic - rogaining, Parkrun, netball, trail running, swimming, road running, cycle touring, yoga, judo, cycle commuting, hiking, walking, snowshoeing, cross country skiing, camping, basketball, The Grouse Grind  (obviously not all at the same time). Stay tuned to find out more :)

Here's to us all being Everyday Adventures - #findyouractive

Don't forget to share your "I Found" Story with us HERE

Jo Demmler
Jo Demmler


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Everyday Adventurer - City & World Cycling
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Humm where to start.... she has cycled from Cairo to Cape Town, from Istanbul to Beijing and traversed South America with each of these cycling adventures being well over 10,000 km. So if you are looking for inspiration to go out and follow your ACTIVE dream look no further than Ronda.

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