About us

Hello, Welcome to Red Dust Active, my name is Jo! 

I thought I would share a little about our family run business, all the fun stuff that makes us do what we do! 

Who we are...

We believe some of life’s most memorable moments start with new experiences, stepping out of your comfort zone and enjoying everyday adventures.   

Red Dust Active was born from the belief that everyone, no matter their age, fitness or ability, should be able to Find Their Active. Whether your choice is trekking the great outdoors, running, cycling or focusing the mind and body on the yoga mat, being an everyday adventurer starts with leaving your comfort zone and #FindingYourActive.

Each person’s goals are unique, and there’s a different definition of ‘ACTIVE’ for everyone. Our ethos is to encourage the everyday adventurer to embrace new experiences no matter where they are in their active journey.'

– Jo Demmler, Red Dust Active Founder

Where we came from.....

It all began in the great outdoors.

Growing up in beautiful South Australia, founder Jo Demmler discovered her love for exploring at a young age. Like many Australian kids, Jo’s childhood was filled with memories of backyard sports, camping under the stars and 4WDriving on red dirt outback roads.

However, life took a serious turn when Jo experienced two debilitating illnesses in her early adulthood – Post Viral Fatigue and a severe bacterial infection that left her bedridden and unable to pursue her outdoor passions. Instead of being defeated by these illnesses, Jo took them as valuable lessons to never take your health and happiness for granted.

With utter determination, Jo regained her health and wasted no time in returning to nature and experiencing the outdoors, on HER terms. 

She travelled the world and embraced once-in-a-lifetime experiences including trekking through the Indian Himalayas, traversing the Karakoram Mountains in Pakistan, exploring the Atlas Mountains in Morocco and cycling Singapore to Beijing via Indochina. Other challenges included cycling Istanbul to Beijing and white water rafting Tasmania’s Franklin River. Jo then spent 10 years living in Canada where she discovered trail running and hiking as a way to meet new friends and share a sense of community.

Bringing Red Dust Active to life....

Red Dust Active is a family-run business, with products proudly designed and made in Adelaide, South Australia.

On returning to her home city of Adelaide, Jo and her brother Toby founded Red Dust Active.

Inspired by her own journey of embracing an active lifestyle and stepping out of her comfort zone, Jo’s mission was to create a range of functional, fashionable accessories for everyday adventurers. The Red Dust Active range has been purposefully designed to ensure you stay in the moment, no matter what your activity, supported by products that perform.

Being active is different for everybody, and the great thing about physical activity is its endless list of health, wellbeing and lifestyle benefits. For Jo, embracing an active lifestyle has been a great way to feel energised, regain her health, connect with others and most importantly have FUN! 

Run | Trail | Hike | Yoga | Play

So no matter what your new adventure is – whether you’re going for a run, hiking, hitting a yoga class or playing in the great outdoors, Red Dust Active will help you to #FindYourActive.